While I am at CTIA this week, I am seeing a lot of simple solutions to pestering problems. One of them is how we use our cellular phones in the car.

If you are like me, then you put your smartphone in the cup-holder of your car, because this is really the only place it can go. For some reason, only newer models of cars are addressing the fact that some people use their phone in the car as a GPS device.

The Hercules Holder is the first product that I have seen that addresses this issue head-on. It was designed by a man who was on a road trip and realized the dilemma that I mentioned in the above paragraph, and how the phone never seems to measure up. This man had a brainstorm and bought a Nerf football in an attempt to cut out the shape that you see in the image, a shape that could hold the smartphone in portrait or landscape mode and work as a stand or in a cup-holder.

He went through several Nerf football failures before he came up with the design that you see here. I’m sure that you are looking at this and wondering where this has been all your smartphone life. Believe me, so was I.

You can see more about it here, but it doesn’t look like I have a price point. Please give this a definite look. Pretty soon you’ll be clapping your hands like Eddie Murphy from The Nutty Professor and cheering “Awww! Hercules! Hercules!”