I’m not certain what Une Bobine translates to in English, but it should mean “ultra-cool iPhone 5 stand/connector”. What you are seeing here with Une Bobine is a 24-inch piece of metal that can be bent to a lot of forms. On one end is a USB male port and the other end is a plug-in Lightning Connector.
As you can see, you can plug it into your computer and then stand it up so you can see and interact with your iPhone. It’s kind of like having a miniature secondary screen for your iPhone! You can also use it for Facetime, or just watching video.
It really is quite a cool design, and I wouldn’t be surprised if I see more products like it. If you want it, you can pick it up on the [Fuse]chicken site for about $34.95.