Polaroid Announces WiFi-Enabled Cube+ Action Camera

PolaroidIt seems like Polaroid is always finding new ways to keep their brand alive, even in a world where everyone has a camera on their phone. They did that Polaroid Socialmatic Instant Camera, which looked like the Instagram logo. A while ago they introduced a device called the Cube, to compete with GoPro products.

Now there is a Cube + which is able to boost the Megapixels of the first iteration of the camera from 6 to 8. There is also WiFi inside the camera to connect through an accompanying application, which means that you can control the camera remotely, using the smartphone as a viewfinder. This allows the user to receive photos taken by the camera which they can proceed to edit on their mobile devices.

Now it should be known that the updated Cube + won’t be available until August, for a price of $149.99.

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Polaroid’s Socialmatic Instant Camera looks like Instagram Logo

socialmaticcameraI think it is interesting that Instagram has really changed our mobile world, so much so that now cameras are adapting to it. Not the most people use cameras these days since they have gone to cellular phones.

Polaroid, for example, has responded to this Instagram trend that will not end with the Socialmatic Instant Camera. Not only can you take pictures with its 14 Megapixel camera, but it has GPS for geotagging and WiFi so you can put it on Instagram.

Yes, this camera is powered by Android and it has a 4.5 color touchscreen. It has a 2 Megapixel front camera good for selfies, and 4GB of built-in storage with a microSD expansion slot for 32GB of additional memory.

Let’s see, I think I’ve covered all the features…oh wait, it is a camera. It is capable of giving the user 2 x 3 prints. Yeah, remember when cameras did those? At least you don’t have to wait an hour at the photo developers to get them made.

All that, and it looks like the Instagram logo. It should be out around January 1, 2015. Yes, I have no idea why it couldn’t be out earlier, especially with the holiday season. This really looks like it would be the perfect gift.

I’m going to see if I can’t get one of these to review. If Polaroid will give me one, I will be writing a follow-up hands-on review article.

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