I wasn’t certain what to expect with LG’s press conference at CES 2021, but I am really starting to expect a montage at the beginning, with a blanket statement about how our lives have changed in 2020. The idea of “Life is ON” is based on how much we have spent 2020 on something technological like our phone or other device due to conference calling and such, and making oneself at home refers to using the technology to make our home functional as well as comfortable.
Unlike the Hisense press conference of CES 2021, the LG conference did not rely on the traditional stage. They had all kinds of special effects, as you can see in the image above with SVP Jim Hong Kim.
Since LG does produce a lot of products, and I mean, a lot of them, they had many speakers on deck. One was Peggy Ang, their US brand marketing director, who had much to say about “how we live in our homes have changed” as well as “continue to prioritize what health and wellness means”. I was surprised that Peggy talked about building a “creative space for our side hustles”. Seriously, that is blunt.
Then there was talk about air care, with LG’s PuriCare, their entire line of air filters. They briefly showed some very advanced looking masks and also showed this Pure Care Mini, an air filter about the size of a mobile battery for car and office use.
LG switched to talking at length about their appliances like the Wash Tower, a stacked washer and dryer. This uses AI tech to find the best way to wash clothes. There was also talk about their side-by-side refrigerator with insta-view technology.
Although I expected LG to talk about this first, it took a while before they got to OLED TVs. LG seemed most excited about OLED evo, their most advanced TVs, and I look forward to checking out the G1 Gallery series. These things feature auto volume leveling, superior picture, new redesigned Web OS, and even a redesign on the magic remote.
LG used 4 “S” words to describe these TVs, and they were sharp, swift, smooth, and slim. They even had Ben Havey from Disney studios come to promote them, and talked about how these displays work well with NVIDIA, showing gamers having a blast with them.
On the subject of displays, there was talk of the QNED mini LED, their most advanced LCD TVs to date. It features brighter pics and better blacks, and available in 4K and 8K in 65 or 85 inches.
The presentation switched to another spokesperson to talk about a new invention with the CLoi UV. These were these robots that can be made to roam about a space, shining UV lights for cleansing of germs.
There is also a new laptop from LG called the gram, in many models as well as a new OLED pro display.
It concluded with a brief word on ThinQ, the AI enabled app, which will be a new kind of open and collaborative intelligent lifestyle platform.
Keep an eye on LG in 2021, and you know that we will.