I’m just going to assume that you watched the video here for the Kia Forte 2013, and you can watch another video after the jump for the Kia Forte 2014. Both of them feature a robot girl that I find to be…incredibly creepy.

I guess it is a robot. Perhaps it is some sort of cyborg. I mean, you see metal on the shoulders and in other places. I suppose the flesh is there just to make her look glamorously, but if you look on her back in the second video, she has an odd metallic seam. All I can advise to this is a quote from the comic Y: The Last Man: “More Blade Runner, less Westworld“.

I’m not certain what really bothers me about this ad campaign. Part of it is because I don’t like the idea of techno-authoritarianism that is this ad. I think we all know from science fiction that robots could be our overlords, but a robot beating up a spectator of the Kia Forte for not “respecting the tech” is simply unwarranted. It’s not like the guy was hitting the car with a hammer or something, and even if he was, it would not justify this type of defense. Geez, he could have been killed!

I also don’t like the kind of techno/sadistic/masochistic feeling I get when I watch this. I mean, it almost looks like the guy likes being beaten up by this robo-dominatrix. And then in the second video, is the guy on a date with this robot? Man, that is bringing up some issues that I don’t really want to discuss.

In short, I can’t help but feel that there is something wrong with these ads, and I mean morally.