I review a lot of great products here, but this would be the very first time that I have reviewed an umbrella. I’m guessing that umbrella technology hasn’t changed much in the past…however long umbrellas have been around. This UnbelievaBrella is a step in the right direction.

You can see in the image how this umbrella looks like it has been blown away by the wind. I’ve had some umbrellas turn inside-out before, but the UnbelievaBrella opens in reverse on purpose. So what sort of purpose could a reverse-opening umbrella serve?

Well, the website says that the water will stay away from you by funneling into the umbrella when it is closed. It does create a very beautiful blooming effect when you open it.

Too bad it doesn’t have that push the button and it opens feature. It has that button that you have to push to keep it open, and sometimes, it takes a moment before it catches. That’s so far is the only drawback, and I haven’t the chance to try it in the rain.

In addition to its unique opening feature, it also has a handle that is not a U-shape, but a C-shape. In case you are wondering it has this for a reason, and that is because it allows for hands-free usability. Basically, you need to put your hand in the C shape and let the umbrella pole rest on your shoulder. Heck, that is a feature to sell the UnbelievaBrella, and it is available on the ShedRain site for $20.00 in many different colors.