I'm not certain what it is, but there is apparently quite a market for lenses for smartphone cameras. I guess too many of us are taking pictures with just our smartphones, and the lenses just aren't that good. The Moment lens is made to "empower mobile picture takers with the best lenses in the world". This isn't really a new idea. I've reviewed various lenses by … [Read more...] about Moment Lens for smartphones and tablets