For example, they have a whole branch of products devoted just to Hello Kitty. I had a chance to try out a case for the iPhone 4/4S. Yeah, that is the older version, but hey, call me old fashioned. In case you are wondering, they have cases for the iPhone 5 as well.
They also have Hello Kitty Bluetooth speakers, televisions, karaoke machines, CD players, laptop/notebook/iPad sleeves, computer accessories, clock radios, and all kinds of other products that are Hello Kitty based.
Oh hey, did I mention that Spectra International sells products from Jensen, Paul Frank, and Studebaker? They got it.