I think I have seen several sources call Pleygo "the Netflix for LEGO sets", and I guess this is as good of a description as any. I think that the existence of Pleygo shows the typical consumer's use for Lego. That is, most Lego users, who are usually kids, like to open the set, put the model together, and that is about it. It is similar to the way we watch a movie: we … [Read more...] about Introducing the Lego Rental System of Pleygo