When Avatar first hit the theaters in 2009, it was a terrific way that 3D got people back into the movie houses. People actually saw that film several times, and I can’t remember when that has ever happened. There were a lot of 3D imitations after that, but the fad (which has happened several times in several eras) has passed, honestly.

The only thing left to do after 3D is 4D, and CJ 4DPlex recently showed off their 4D tech at CinemaCon, a tradeshow in Las Vegas. The purpose of a 4D show, as seen in amusement parks, is to create a sense of stimulation while watching a film. I remember seeing Honey, I Shrunk the Audience at EPCOT center, and it had moving seats and spraying effects to simulate what was happening on screen.

Here is the problem with 4D, the story around it is all effects. I don’t want to be in an era where all the films require a rainstorm, wind, or some other kind of thing to really use the 4D. Can you imagine the conversations with the screenwriters, where theater owners just have to have certain effects in film? Come on, you can shoe-horn in a storm in this scene, can’t you?

Well, as long as your movies are audience-pleasers, then I suppose the CJ 4DPlex is the way of the future. Oh no.

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